
For my blog this week I wanted to share with you a short Q&A with one of Peace One Day’s Patrons, Richard Reed Co-founder of Innocent Drinks. Richard is an amazing man and a great friend of POD’s. The Peace One Day Patrons Programme is a fantastic initiative; Patrons get so much out of it and the programme really supports POD to continue. If you’re interested in becoming a Peace One Day Patron Click here.
In peace,
Jeremy.
Q&A with Richard Reed, Co-founder, Innocent Drinks
Richard left advertising to set up a fresh fruit juice business with two friends. Famously they set up a stall at a music festival selling smoothies. They set up a banner saying “Should we give up our jobs and do this full time?” and had two bins for the empty cups, labelled Yes and No. By the end of the festival the Yes bin was full, the No practically empty, and the rest is history. Within a few years they had grabbed over 70% of the smoothie market. Notwithstanding the success of Innocent and masses of good publicity, Richard’s philosophy centres on simplicity, caring about the product, involving the workforce, focusing on detail and listening to criticism.
Richard Reed – How did you get involved with Peace One Day?
I was at my friend Wendy’s party in the woods outside of Bath a few years ago and she stopped the party in mid flow and made everyone sit down and watch the ten-minute Peace One Day film. I was profoundly moved by it – I actually found myself thinking I should retire from innocent and go and work for POD.
What was it about Peace One Day that inspired you?
The fact that many people thought the idea was naïve and impossible, but the POD team have proved people wrong and have started delivering it.
How do you see your future involvement as a POD Patron?
To provide contacts, support, energy, cash and free smoothies.
What one piece of advice would you give to new potential Patrons?
Do it.